Look To Create

Engineering is all about improvement, and so it is a science of comparatives. Larger engineered systems will be promoted for their comprehensive and competitive edge.

If everything is new, improved versions of the older technology, why do so many products fail, proposals languish and systems crash?

Re-engineering. That’s the new buzz word. The new breed of engineers are actually re-engineers.

Success gives us confidence that we are doing something right, but they do not necessarily tell us what or why.

Failures on the other hand, provide incontrovertible proof that we have done something wrong. That is invaluable information.

Re-engineering, whether a product or a business process - on successful models should give designers an advantage: They can pick and choose the best features of effective system designs. Unfortunately , what makes things work is often hard to express and harder to extract from the design as a whole.

Things work because they work in a particular configuration, at a particular scale and in a particular culture. Trying to reverse engineer and cannibalize a successful system sacrifices the synergy of its success.

Let us, the new breed of engineers stop this circle of re-engineering and become engineers. Let’s create. Let history read our names as creators.